In the example above, there are the slight movements of the water movement behind the jogger. A good Cinemagraph (which actually is on a loop) tricks the viewer by not looking like it’s on a loop. Almost all animated gifs, like the example above, are on an obvious loop. If this image had been in an email I would have spent an extra 4 or 5 seconds looking at the email - just what an email marketer wants. I had to watch it for a few seconds to recognize the movement. When I first viewed this image it was very subtle, and I wasn’t sure if there even was movement. For example, in the image to the right (courtesy of Experian), you’ll notice that the dog is blinking. In email marketing, this is an excellent tactic that draws more attention than a movement heavy image. Generally, the entire image is still, with just an isolated component that moves. Unlike in the animated gif above, where you see the drink container bouncing and flipping all over the image, in a Cinemagraph the movement is subtle. FLIXEL CINEMAGRAPH PRO REVIEW DOWNLOADAn animated gif with a lot of movement takes more storage space and thus takes longer to download in a mobile-consumed email - hence the poorer quality. Because Cinemagraphs benefit from smaller image movements (see next point) they can boast higher resolution and better-composed photography. FLIXEL CINEMAGRAPH PRO REVIEW PROFESSIONALThe Cinemagraph, in contrast, is more professionally appealing and could be found in an email message targeting a more professional audience. The animated gif has a more free-spirited approach to it and looks like something you would find on a social media feed. In the two examples above, you’ll see a considerable artistic difference between the two images. Here are the four main differences between Cinemagraphs and animated gifs: FLIXEL CINEMAGRAPH PRO REVIEW SOFTWAREIn fact, Experian CheetahMail research on the topic found that 72 percent of email marketers who leverage animated gifs or Cinemagraphs experience higher click-thru rates.įlixel, the company behind the MacOS Cinemagraph Pro software that helps you create visually stunning Cinemagraphs, worked with DoubleClick to find that Cinemagraphs generate 5.6 times higher click-thru rates, compared to still images. Static emails were overtaken by animated gifs as email marketers saw higher click-thru rates when leveraging animation. It seems like just a few years ago that animated gifs started to make their way into emails. Such quality differences between Cinemagraphs and animated gifs are leading to a pronounced migration among email marketers over to Cinemagraphs. When DVDs were introduced, however, the difference was enormous, and DVDs became the prevailing video format far faster than VHS overtook Betamax. While the video quality and recording time of VHS offered slight improvements, there wasn’t a stark contrast between the two formats. FLIXEL CINEMAGRAPH PRO REVIEW ANDROIDIf you are interested in creating attention-grabbing cinemagraphs, here is the overview of the best cinemagraph software for Windows, Mac, Android and iOS.If you grew up in the ’80s and ’90s like I did, you remember when VHS tapes overtook Betamax as the preferred video recording format. You can use cinemagraphs for marketing purposes. Cinemagraph Pro - Best cinemagraph app for IOS.PhotoMirage - Create cinemagraphs from an image.Plotogrpaph Pro - Multiple layer controls.Gifzign - All-in-one animated GIF software.Ashampoo Cinemagraph - Extensive toolset.If you want to try your hand at creating cinemagraphs, you probably need a good cinemagraph maker with all the must-have tools. The slight motion and the still picture are merged seamlessly, which makes such clips ideal for web sharing.Ĭinemagraphs are widely used in a marketing campaign and social media. A cinemagraph is also called a “living photo”, but this is actually a video clip with most of the frame being stilled.
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